The claim on the product is to conceal and highlight in one, as well as blend to your skin tone. I am quite picky with my concealers. I like a nice light but creamy texture, which is easily buildable, lasts all day and doesn't settle into fine lines. My under eye area is not the firmest and some concealers can give me great coverage but can be too heavy resulting in a horrible cakey look.
The concealer comes in 3 shades, with shade Ivory 010 being the shade I purchased. I love the packaging. It comes in a squeezy tube with a built in brush. Making it really easy to get the desired amount without any waste.
The consistency is perfect. Nice and light, but gives great coverage. Its very easy to blend and does blend into my skin tone seamlessly. It isn't a concealer that is so light and thin that it just turns into nothing when you start to blend. It dries to a nice finish and doesn't look heavy on the thin skin under my eyes. One layer seems to cover my dark circles with ease, therefore brightening my eye area as the darkness of my circles are concealed. It lasts throughout the day really well, without needing any touch ups and without it becoming dry and cakey. Overall a fantastic product for under £6!