I don't normally do fashion related posts, but I thought it would be good to mention the new Lifestyle Brand CK One. When Ck One is mentioned, the first thing that springs to mind is the iconic fragrance from Calvin Klein, which was first launched 16 years ago. Calvin Klein has now built on the success and relaunched CK one into a Lifestyle Brand, which was officially launched on March 1st 2011. The campaign for the brand is aiming to work directly and interact with consumers via social networking sites and
http://www.ckone.com/ in a bid to to receive feedback on how to make the brand better and more appealing.
The brand which takes inspiration from the globally recognised CK One unisex fragrance, consists of contemporary men’s and women’s jeanswear, underwear, swimwear and Fragrance, In a bit to widen its customer base and appeal more to the younger generation. With prices being more affordable than the standard Calvin Klein range.
Although I haven't yet seen any items from the range, I do intend to see what's on offer and with new items making their way into the collection each season, it could definitely be a brand to watch out for.
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Ck One is Now Jeans, Underwear and Fragrance
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