Apparently 71% of consumers don’t believe in anti-ageing claims. So for the first time ever, beauty brand Garnier launches a campaign to tackle this scepticism by challenging consumers across the UK and Ireland to ‘Feel, See and Discover the results’ themselves for free, in a new advertising campaign fronted by Davina McCall.
In the nationwide advertising campaign, Davina McCall invites consumers to put UltraLift Day Cream to the ultimate test by signing up to http://www.ultraliftchallenge.co.uk/ and registering for a FREE 14 day sample kit which includes a generous 21ml of UltraLift Day Cream (that’s 42% of a full pot!) and the first of its kind ‘Wrinkle Reader’.
Designed in the L’Oréal laboratories and used as a scientific tool to clinically grade wrinkles, the Garnier UltraLift ‘Wrinkle Reader’ has never before been available to the general public. Its aim is to help participants and UltraLift consumers track the improvement in the appearance of their crow’s feet to really see for themselves the difference before and after the 14 day trial.
Consumers signing up to receive their free UltraLift Kit and ‘Wrinkle Reader’ are given a three step user-friendly set of instructions to help them track their results;
1) In front of the mirror, place the Garnier UltraLift Wrinkle Reader under your crow’s feet. Match them to the closest image on the ruler and circle it.
2) Use one sachet of UltraLift every day on your face and crow’s feet, in place on your usual anti-wrinkle cream.
3) After the last sachet, repeat Step 1 to compare your results.
After the 14 day trial, consumers are then asked back to http://www.ultraliftchallenge.co.uk/ and encouraged to report their results and feedback to Garnier. Simples!
Now if you are a regular reader of my blog, you will know anti ageing is my thing, so I'll definitely be taking part in the challenge. Although I don't particularly have any crows feet to measure, prevention is needed just as much as cure and Im still interested to see how the Garnier Ultralift compares to the current products Im using. I've got nothing to lose by taking back.. and you haven't either.
Head over to http://www.ultraliftchallenge.co.uk/ Ladies and claim your free set!