And yet, no matter how many pairs of denial shoes you succumb to, there’s no hiding from the economic climate. As predicted, the UK has got back on board that rather demonic sounding rolling coaster, Double-Dip Recession, and the state of the economy is more dismal than ever. As the nation exhales a collective sigh of exhaustion, the worry weary turn, yet again, to their bank balances to assess the damage.
In times of economic downturn, is style still an achievable affliction? As the fashion-conscious girls of Austerity Britain proved, a little bit of imagination and care can dramatically improve a budget-nauseous wardrobe. Had it not been for the clothing and material rations after World War 2, hemlines would not have crept thigh-wards and women would not have been graced with the liberation of the miniskirt come the 60’s. So what sort of iconoclastic fashion statements can we garner from the financial collapse of our generation?
Sewing is sew cool
Whilst there will always be a time, a place and a little spare cash to shop the latest trends online, creativity and sequins can make old or second-hand clothes go a long way. In artistic circles, charity shops have proven quite a lucrative way to save a lot of money, as have vintage markets. Whilst it’s undeniably tempting to buy cheap, throw-away garments that last one season and fall to pieces in the wash, it makes more sense to buy something that has lasted a thousand washes and still maintains its colour, shape and style credentials.
Vintage clothing has proven its fashion longevity whereas that nasty maxi dress you’re taking to the till in Primark is only worth the price you’re paying for it, if that. And whilst charity shops don’t necessarily boast the most fashion forward selection, alterations at home do make all the difference. Join the revolution of women getting back into Home Economics and invest in a sewing machine. The money you’ll save on buying new clothes will soon cover the cost of the machine and you’ll be able to alter clothes forever more!
Dying to tie-dye
Tie-dying is an amazing way to transform clothes from drab, under-loved no-hopers into festival ready wardrobe staples. It’s easy, it’s cheap and, as many a tie-dyer will tell you, it’s completely addictive. As long as you don’t go overboard and start tie-dying the curtains or the cat, the rest is pretty much down to you. Grab some rubber bands, a selection of your favourite dyes and a big plastic bucket and you’re away. Throw a tie-dye party, tie-dye your bedspread, tie-dye your less-than-perfect knickers. Tie-dye an old, white band t-shirt and then add fringing, beads and tassels for a true homage to the Woodstock days of old. Just let yourself go, man.
Since austerity measures gripped the country, Swap Shops have been popping up all over the place. How it works is this: rummage through your family’s wardrobe, remove anything you do not like or wear, take it along to a Swap Shop and, for a small entry fee, you can happily sift through clothes to your heart’s content. If you find anything you like it’s yours –for free! Not only is this fantastically kind to your budget but incredibly environmental and ethical, too. Just make sure your hands don’t clamp onto the same vintage Dior shrug as the lady opposite or things could well get ugly.
So there you have it. With a little innovation and a lot of creativity, you can end up looking like a confused hippy in someone else’s clothes. Or, provided you have the patience to develop some skill, you can bask in the glory of your own brilliance whenever someone gushes, ‘Oh my god, I love your t-shirt, where’s it from?’ What’s more, with all the money you save, you can shop summer styles on Zalando and treat yourself to something special. After all, what’s the point in Austerity Chic if you can’t reward your good behaviour?