An astonishing 80 years have past by since No.7 was first launched by Boots in 1935. It was originally lunched as a skincare brand marketed as 'The Modern Way to Loveliness' with a cosmetics line following two years later in 1937. Following the outbreak of war in Britain though, production pretty much came to a standstill. The full range of products were re-introduced in 1949 and In 1952 the range was relaunched with a brand new tag line - "Better and lovelier than before".
To keep up with the changing trends over the decades, the brand has relaunched a number of times with numerous redesigns and is still one of the UK's most popular brands.
To celebrate being around for a whole 80 years, No.7 have launched a very special Limited Edition Cosmetics Collection. The full range consists of six new products, including three new Lip glosses, a radiant shimmer palette and two stunning new eyeshadow palettes. I've been lucky enough to receive three of the new products to share with you.
If creating a gorgeous smokey eye is your thing, then this is one handy little palette to have in your collection. Housed in a gorgeous gold compact, the palette includes 8 shades raging from shimmer to matte and a handy little double ended applicator. The shadows are soft and creamy and apply beautifully. The compact is small and lightweight, so perfect for throwing in your handbag for touch ups on the go and for travelling. I'll definitely be picking up the other palette in Nude this week.
80th Anniversary Radiant Shimmer Powder (£12.50)
Over the years, No.7 have released some stunning limited edition highlighters. Anyone remember the Natural Radiance Highlighter released in 2010, the one with the marble type packaging? I really must dig that out. It really was gorgeous and was being raved about on every beauty blog going at the time. The new Radiant Shimmer Powder is another stunner. Although its classed as a powder, I don't apply it like a powder, instead I sweep it across my cheekbones, for a radiant shimmering finish. The bronze and gold blend beautifully together and add the perfect finishing touch to my make up.
80th Anniversary Gloss Shine (£9.00)
Now, I'm not normally a Lip gloss kinda' girl, but the second I swatched this on my hand, I just had to try it on the lips. The coverage this gives in just one coat is seriously impressive. Its not sticky like some glosses can be, it feels comfortable to wear and the added Jojoba oil leaves my lips feeling moisturised too. Its available in three shades, Blossom, Ruby and Graceful, Ruby being the one I have. Graceful is the one I need to check out when next in Boots though, as it looks like a gorgeous nude shade, which is right up my street.
The full collection is available online and in store now, for a limited time only.